September 28, 2023


Technology Room

AI-generated vs. human-generated imagery for emails — Stripo.electronic mail

4 min read

Let’s image a situation for a second: you have simply obtained two emails selling the identical product. One accommodates a putting, vivid picture that appears to seamlessly mix with the model’s identification, whereas the opposite shows an summary visible that feels barely… off. Now, what if I instructed you one was crafted by a seasoned designer and the opposite was generated by cutting-edge AI? Intriguing, proper? This is not only a hypothetical scenario. We, at Stripo, determined to run this precise check to unveil the truths behind AI picture technology and human design throughout the realm of electronic mail advertising and marketing.

Setting the stage

Our goals had been crystal clear from the get-go:

Discernibility: Would you, the recipient, have the ability to pinpoint which picture was the work of AI and which bore the human contact?

Desire/efficiency: When it comes all the way down to it, which imagery attracts you in additional and reveals larger efficiency? The precision of AI or the nuanced contact of a human artist?

Сost-effectiveness: Between time, sources, and the ultimate output, which technique stands tall as essentially the most environment friendly?

Ever felt the joys of a revelation? Effectively, brace your self!

Showcasing our A/B check imagery

We’re visible creatures, aren’t we? An image speaks a thousand phrases, and in our A/B check, we had two tales unfolding facet by facet — one penned (or let’s consider, painted?) by human palms, and the opposite sculpted by the algorithms of AI. On the left facet might be photos made by the designer and on the suitable facet might be generated by the AI.

E mail about interactive modules:

Interactive modules design vs AI


Hum: 29.6% CTOR 

AI: 13% CTOR  

E mail about instruments:

Tools design vs AI


Hum: 17.4% CTOR  

AI: 8.9% CTOR  

E mail crash check with Vimeo:

Email crash test design vs AI


Hum: 28.6% CTOR 

AI: 23.9% CTOR  

E mail advertising and marketing efficiency:

Email marketing performance design vs AI


Hum: 16.7% CTOR 

AI: 16.3% CTOR 

Pulling again the curtain

The outcomes? Fairly revealing, if we do say so ourselves:

For many of our electronic mail blocks adorned with AI-generated photos, the outcomes had been, effectively, a tad underwhelming. The distinction in engagement was stark, generally plummeting by as much as 10%.

  1. AI: 16.3% CTOR  Hum: 16.7% CTOR 
  2. AI: 23.9% CTOR  Hum: 28.6% CTOR 
  3. AI: 8.9% CTOR  Hum 17.4% CTOR 
  4. AI: 13% CTOR  Hum: 29.6% CTOR 

Why such a stark distinction? Here is the catch: AI, whereas good, tends to lean in direction of summary visuals. Typically, these photos miss out on the intricate particulars that align with a selected subject or model. It’s akin to utilizing a generic inventory picture when a tailor-made {photograph} is required. The designer, alternatively, begins with context, weaving visuals impressed by content material and guided by the model guide. Sadly, our present AI instruments haven’t mastered understanding model books or content material nuances to the identical diploma.

What about pace, you ask? Curiously, AI churning out photos from scratch took virtually the identical time a human designer did. Sure, feeding AI with pre-made templates did expedite the method, however there was a catch. Most of those AI-generated visuals required tweaks — adjusting shapes, eradicating backgrounds, and the like. 

In reflection: AI vs. Human design

Finish of the day, whereas AI is a technological marvel, there’s an plain allure within the human contact. Not solely do outcomes from AI presently depart room for enchancment, however there’s additionally a sure ease and fluidity in collaborating with a reside particular person. Ever tried explaining a nuanced emotion or a imprecise thought? It is considerably like describing your favourite shade to a pc; it’s simpler mentioned than carried out. Actual-time suggestions, the power to pivot on the fly, and immediate communication make human collaboration invaluable.

To place it metaphorically, if electronic mail advertising and marketing had been a grand orchestra, AI is likely to be the shiny new instrument with boundless potential. However for now, it appears the seasoned violin — our trusty designer — nonetheless performs the lead.

Wrapping up

In conclusion, whereas the world of AI continues to evolve and present promise, there’s nonetheless an irreplaceable heat, understanding, and finesse that human designers carry to the desk, particularly within the intricate dance of electronic mail advertising and marketing. So, the following time you see an electronic mail picture that actually resonates, take a second to understand the artwork and science behind it. Who is aware of, it would simply be the work of a gifted human hand.

Remodel concepts into impactful emails. Uncover Stripo now!

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