September 28, 2023


Technology Room

Meet Our MozCon 2023 Neighborhood Audio system

4 min read

Main excessive fives and fist bumps for every one that took the time to submit pitches for this yr’s neighborhood speaker spots!

With solely two open neighborhood speaker spots, and a whole lot of pitches starting from learn how to develop your profession as an search engine marketing to all method of AI and ChatGPT-related entries, the competitors was unusually robust which, in its personal proper is an enormous indication of many unbelievable issues to come back for the way forward for our {industry} and {industry} occasions.

Our choice committee learn, watched, and researched, whittling issues all the way down to a shortlist of prime contenders, after which learn, watched, and researched some extra to find out if a possible speaker and their speak could be an ideal match for the MozCon stage this August. We take numerous issues into consideration throughout our overview, however finally there are 4 important elements that decide our ultimate choices:

  • Power of the pitch (e.g., worth, relevance to the viewers, and so forth.)

  • Can the content material moderately be delivered within the time allotted?

  • Does it match with general programming and agenda?

  • Will the subject have overlap with different shows?

After a lot deliberation, we settled on two neighborhood audio system that we’re assured are going to be an incredible addition to the MozCon Stage.

Prepared to fulfill our MozCon Neighborhood Audio system? Please congratulate 👏:

Digital Advertising Lead | ASSA ABLOY

Azeem Ahmad is an award-winning digital marketer and worldwide convention speaker. He has a number of years of expertise within the {industry} managing thousands and thousands in advertising and marketing spend, masking a number of disciplines reminiscent of search engine marketing, PPC, Social Media, Programmatic, Audio/Video, and Show too.

Speak: Past the written phrase: Future-proofing your content material technique by leveraging multimedia codecs.

In as we speak’s quickly altering digital world, entrepreneurs should transcend simply written content material to have interaction with their audience in the suitable approach. Shoppers, together with entrepreneurs themselves, now anticipate content material that’s visually interesting, simply digestible, and interactive. If you wish to make sure the longevity of your content material technique and likewise be extra adaptable to the altering panorama digitally, you will have to leverage multimedia codecs reminiscent of video, audio, and extra. This speak will discover the advantages of incorporating these codecs into your advertising and marketing technique, together with recommendations on learn how to create partaking content material that resonates together with your viewers and boosts conversions/gross sales. By the top of this session, you will have a transparent understanding of learn how to future-proof your content material technique and keep forward of the competitors.

Founder & CEO | Black Truck Media + Advertising

Jason Dodge is the Founder and CEO at search advertising and marketing agency, BlackTruck Media + Advertising. Combining almost 20 years of {industry} expertise with the efforts of holistic, human-centered pondering and technical search advertising and marketing ways, Jason works alongside his workforce to help manufacturers with their on-line success by trustworthy search advertising and marketing methods. His background and expertise span each B2B and D2C verticals – from journey & hospitality, to world manufacturing, automotive aftermarket, and huge healthcare programs. With a continued ardour for the ever-evolving world of search, Jason is a daily contributor to {industry} publications, and works diligently to assist educate others within the advertising and marketing and communications {industry} on the worth that search engine marketing brings to their model.

Speak: Rethink Your Business Pages – They’re Not What You Suppose

B2B entrepreneurs, and SEOs alike, are all too fast to create industry-specific touchdown pages for each single vertical we serve. In actuality, these pages have little or no relevance to what your clients are literally trying to find, or what it’s that you simply truly do in that house – limiting the attain and lacking out on potential clients who would profit out of your options. Are you able to reimagine your whole {industry} vertical proposition? Jason will clarify the ins and outs of {industry} pages, their position in content material advertising and marketing, and – extra importantly – how optimizing content material across the ache factors and direct wants of your clients is extra related now in B2B advertising and marketing than ever earlier than.

We will’t wait so that you can hear from these two superior neighborhood audio system and the remainder of our unbelievable lineup taking the MozCon stage this August 7 & 8. Seize a seat and see for your self!

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