February 9, 2023


Technology Room

Sq. Enix refocuses on core video games and sticks to blockchain investments

8 min read

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Sq. Enix President Yosuke Matsuda mentioned in his annual letter that Sq. Enix is dedicated to rising its high-defininiton video games enterprise globally. It’s additionally follow its blockchain funding technique.

Rising current franchises like Closing Fantasy and Kingdom Hearts into world blockbusters and introducing new mental properties that may change into the subsequent massive franchises is a precedence.

Sq. Enix has two of essentially the most anticipated video games of 2023 with Fantasy XVI coming June 22, 2023 and Forspoken launching on Jan. 24, 2023.  

Through the 12 months, Sq. Enix overhauled its improvement and publishing group to advance progress and help it sooner or later. It streamlined the sport enterprise beneath the One Sq. Enix mannequin extra carefully aligning working relationships between Japan and the West. It additionally bought off its Western sport studios Eidos Montreal, Crystal Dynamics and Sq. Enix Montreal to Embracer Group for $300 million.


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As a part of the One Sq. Enix mannequin they’ve appointed two chief product officers who will work collectively to develop its publishing capabilities throughout the globe. It promote trade exec John Heinecke (who oversaw Hearthstone and Overwatch at Blizzard) from CMO to CPO.

Wanting forward, Sq. Enix might be keeping track of and exploring new enterprise alternatives together with blockchain leisure and there are additionally a number of new initiatives primarily based on new IP in improvement.

Financial headwinds

Esports organization TSM signed a $210M deal with cryptocurrency exchange FTX - this deal could be in jeopardy now that Binance is acquiring FTX
FTX induced a second crypto winter.

Matsuda opened his letter speaking concerning the financial system. He pointed to hovering inflation, the U.S. Federal Reserve’s transfer to lift rates of interest, and Russia’s invasion of Ukraine. That heightened geopolitical threat, drove up costs, and induced provide chain disruptions. Inventory costs plunged, particularly in tech, and stalled.

“This chain of occasions continues to solid a serious shadow over world capital markets,” Matsuda mentioned. “The impression on our lives in Japan additionally mounts with every passing day because the dramatic depreciation of the yen has ballooned costs on imported uncooked supplies, triggering additional inflation.”

He added, “Coming simply as we had been seeing promising indicators of the world shifting past the three years of the COVID-19 pandemic, these great adjustments within the macroeconomic setting additionally pose a wide range of dangers to the digital leisure trade.”

Particularly, the semiconductor scarcity constricted {hardware} provides, which has had greater than a minor impression on the operation of Sq. Enix’s companies. He mentioned he expects these situations to ameliorate within the early spring. That would assist the corporate hit its medium-term marketing strategy, which may be discovered here.

Structural reforms

Lara Croft in Shadow of the Tomb Raider.
Lara Croft in Shadow of the Tomb Raider.

These financial adjustments led the corporate to put the groundwork for its medium-term marketing strategy. Additionally they led to the corporate to implement structural reforms that seemed even farther out. That meant massive adjustments just like the sale of the Western studios and the concentrate on the core digital leisure enterprise.

The target of the Western studio divestment was to additional focus sources because the growing sophistication and complexity of sport improvement have made sport improvement extra expensive to pursue.

“We may even begin to reconfigure our group’s portfolio of titles for the medium to long run. To that finish, we’ll speed up our efforts to strengthen our inner improvement capabilities by additional increasing our inner expertise pool, whereas additionally extra shortly concentrating our sources on the event of titles which can be aggressive globally,” Matsuda mentioned. “The exceptional progress within the scale of contemporary sport improvement has made elevating the talent units and focusing the efforts of our improvement groups extra vital than ever.”

Divesting studios and strengthening inner improvement capabilities might on the floor look like strikes which can be at odds with each other, he acknowledged.

“Nevertheless, we should flexibly and always revisit our medium/long-term title portfolio and the event studios that create it in mild of the setting by which we discover ourselves,” he mentioned. “As such, each of those strikes are important if our group is to proceed to supply leisure that meets the wants of an evolving world.”

The corporate mentioned it can assessment its improvement group and use M&A and different strategies to optimize its studio portfolio by each natural and inorganic means, thereby making certain that it continues to strengthen its inner improvement capabilities.

Publishing adjustments

Yosuke Matsuda is CEO of Square Enix.
Yosuke Matsuda is president of Sq. Enix (from 2019).

On the publishing aspect, Sq. Enix is shifting away from the earlier geography- and function-based mannequin beneath which Japanese and Western publishing organizations operated independently of each other.

“As a substitute, we’re creating an end-to-end world publishing group primarily based on the idea of ‘One Sq. Enix,’” he mentioned. “We undertook particularly thorough adjustments to the organizational construction of our Western operations, adopting a gross sales and advertising and marketing construction optimized to match the brand new studio portfolio created by the divestment of our three abroad studios.”

The corporate is increasing features so to seize as a lot of the upside as attainable from the digital shift that has been gaining momentum for the reason that outbreak of the pandemic.

“By concurrently strengthening our improvement and publishing organizations, we’ll additional improve our group’s presence as a world writer and obtain new progress for our core current digital leisure enterprise,” he mentioned.

Blockchain investments

Final Fantasy XVI
A phoenix performs a big half in Closing Fantasy XVI’s brand.

By way of new enterprise domains, the corporate mentioned it might spend money on three areas.

Amongst these, it’s most targeted on blockchain leisure, “to which now we have devoted aggressive funding and enterprise improvement efforts,” he mentioned.

This focus induced a stir on the web final 12 months, as avid gamers feared Sq. Enix would quit on hardcore video games in favor of scammy blockchain video games. However Sq. Enix needed to re-emphasize that it’s going to proceed to make its hardcore titles.

He added, “Wanting externally, I feel it’s honest to say that blockchain gained vital recognition as a area in 2022, as evidenced by ‘Net 3.0’ changing into a firmly established buzzword amongst businesspeople. Nevertheless, the 12 months additionally noticed volatility within the cryptocurrency and NFT (non-fungible token) markets that tracked the dramatic shifts within the macroeconomy described above.”

Moreover the crypto winter, he pointed to the somber and scandalous chapter submitting of FTX in November.

“Within the wake of those developments, we hear rumblings from some nations of early strikes to control such companies extra strictly. In Japan, in the meantime, the drive to encourage such companies has gained momentum, led by the federal government,” he mentioned.

In June 2022, the Japanese cupboard signed off on a plan referred to as the “Precedence Coverage Program for Realizing a Digital Society,” which incorporates wording concerning the creation of an setting for selling the Web3 ideas, together with the usage of NFTs primarily based on blockchain know-how. Japan’s Digital Company additionally launched a Web3 research group.

“New applied sciences and frameworks result in innovation, however in addition they create appreciable confusion. Having ridden out such societal tides, some such applied sciences and frameworks regularly change into a part of folks’s lives, ultimately giving rise to new companies and progress,” Matsuda mentioned.

Following the exhilaration that surrounded NFTs and the metaverse in 2021, 2022 was a 12 months of nice volatility within the blockchain-related house, he mentioned.

“Nevertheless, if this proves to have been a step in a course of that results in the creation of guidelines and a extra clear enterprise setting, it can undoubtedly have been for the great of the expansion of blockchain leisure,” he mentioned.

Holding a gentle eye on these environmental adjustments whereas contemplating from a higher-level perspective what Web3 and blockchain leisure are literally all about presents a unique vista than if specializing in them solely in technological or speculative funding phrases, he mentioned.

“As I mentioned in final 12 months’s New Yr’s letter, if we contemplate conventional gaming to have been centralized, then blockchain gaming should function primarily based on a self-sustaining decentralized mannequin. It’s that idea, that philosophy that I see to be key,” Matsuda mentioned. “That’s to say that what kind of new experiences and new pleasure our Digital Leisure enterprise can ship to our prospects by its sport improvement efforts and different endeavors beneath the self-sustaining, decentralized idea is extraordinarily vital.”


A number of blockchain gaming occasions held abroad not too long ago produced extra energetic dialogue than ever earlier than about what makes the video games thrilling and what their person neighborhood appears like, he mentioned. The market was pushed extra by speculative traders than by avid gamers although 2021.

“In different phrases, the content material that was on the forefront was created primarily based on the premise that blockchain and NFTs ought to lead to monetization,” Matsuda mentioned. “Nevertheless, within the wake of the aforementioned turbulence within the cryptocurrency trade, there may be now a development to view blockchain know-how as a mere means to an finish and to debate what must occur to attain the top of delivering new experiences and pleasure to prospects. I see this as a really helpful improvement for the long run progress of the trade.”

He mentioned the corporate has a number of blockchain video games primarily based on unique IPs beneath improvement, a few of which it introduced final 12 months, and the corporate is getting ready to unveil extra titles this 12 months.

“We’re additionally engaged in world sourcing from an funding perspective and can proceed to take stakes in promising companies whether or not we discover them in Japan or overseas,” he mentioned. “Blockchain has been an object of exhilaration and a supply of turmoil, however with that within the rearview mirror, we hope that blockchain video games will transition to a brand new stage of progress in 2023.”

twentieth anniversary

Lastly, Matsuda famous that 2023 is a milestone 12 months in that it marks the twentieth anniversary of the merger of Enix and Sq..

“Our group intends to attain additional progress by persevering with our self-sustaining evolution and transformation as we stay watchful for the adjustments that can happen within the subsequent decade and past,” he mentioned. “We are going to drive our companies ahead with the objective of creating 2023 a 12 months of main evolution and transformation.”

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