March 20, 2023


Technology Room

stats and examples✔️ — Stripo.e mail

7 min read

Gamified emails entertain your viewers, making them a implausible device to spice up your open charges and inspire subscribers to attend on your newsletters. Whether or not you need to launch a vacation e mail marketing campaign or ship a message with instructional content material, gamification will brighten up your emails and provides gamers a way of accomplishment. 

On this article, we’ll share some statistics, provide methods to use e mail gamification, and present the most effective examples to present you inspiration on your future campaigns.


Use Stripo’s e mail templates with gamification to convey enjoyable into your newsletters


E-mail gamification statistics you could find out about

We’ve handpicked some e mail gamification statistics and insights that will help you perceive how video games can convey your e mail advertising and marketing campaigns to the subsequent degree and interact your viewers:

  • gamified emails can increase your open price by as much as 30% (Uplers); 
  • Stylus, one of the crucial fashionable Ukrainian retailers, added sport components to the St. Patrick’s e mail sequence. Because of this, the corporate boosted its income by 15% (Promodo);

Email Marketing Gamification Example

(Supply: Promodo)

  • sport components in your emails allow you to extend the common verify by 15% (Inbox Advertising and marketing);
  • you’ll be able to increase consumer engagement by 48% with the assistance of game-based motivation (WebTribunal);
  • gamified reward packages for e mail advertising and marketing campaigns improve buyer lifetime worth by 48% and conversion price by 15% (;
  • loyalty packages with sport components drive a 3x improve in buy frequency (LoyaltyLion);
  • wheels of fortune have a 13.23% conversion price in comparison with common e mail popups — from 5.10% to 7.65% (OptiMonk);
  • e mail gamification will help you improve conversions by 2.5 occasions (Stripo).

Email Marketing Campaign with Game Elements

When to use e mail gamification 

If you’re nonetheless questioning the best way to implement gamification into your e mail advertising and marketing technique and entertain subscribers, we’re right here to assist. Try the most effective methods to use e mail gamification for companies:

  • Vacation e mail advertising and marketing campaigns

The vacation season is a superb time to convey some pleasure to your emails and stand out from lots of of different promotional messages in your subscribers’ inboxes. Even if you wish to present the identical reductions or particular offers as your opponents, individuals shall be extra glad to “win” these affords by fixing a puzzle, finishing a quiz, or spinning a wheel.

Gamified Template for Your Next Email Marketing Campaign

(Supply: Stripo template)

  • Reactivation e mail marketing campaign

If you could re-engage inactive subscribers, sport components in emails could make individuals really feel valued and appreciated when attaining one thing. 

Check out this wheel of fortune from Bobbi Brown. Right here you’ll be able to see each “Attempt once more” slots and successful ones with reductions and free merchandise. Such emails inspire subscribers to attend on your newsletters and work together along with your model extra typically.

(Supply: E-mail from Bobbi Brown)

Prospects are getting bored with conventional rewards like free transport, promo codes, or reductions on their subsequent orders. Providing subscribers to play a sport to win prizes is a good way to maintain them loyal and engaged. In case your emails are thrilling sufficient, your clients will ahead them to pals, serving to your e mail record develop. 

For example, 100% PURE, an natural make-up model, enabled clients to earn bonus factors for varied actions — referring pals, following the corporate on social media, writing opinions, and so on. Because of this, the model generated $244 000 additional income from referrals and drove a 3x improve in buy frequency.

Gamification Motivates Customers to Use Loyalty Programs

(Supply: E-mail from 100% PURE)

How typically do clients react to your survey invitation emails and share their suggestions? In case your reply is “Not so typically as I might want,” we advocate you equip your surveys with sport components to entertain your subscribers and persuade them to share their ideas with you.

Gamification Leads to Long-Term Customer Engagement

(Supply: Stripo template)

Do not forget that instructional and insightful content material shouldn’t be boring to learn. The common human consideration span is about 8.25 seconds, so your job is to make your instructional content material partaking sufficient to stimulate subscribers to proceed studying your e mail and study one thing new. 

Including a aggressive aspect to your emails is a superb manner to assist subscribers observe their progress.

Educational Email Campaigns with Game Elements

(Supply: E-mail from Grammarly)

Prime e mail gamification examples to make your upcoming marketing campaign a hit

Now that you just perceive why you need to implement gamification into your campaigns and when to ship such emails, let’s check out the brightest examples of gamified emails. 

1. Wordlemail by Mailmodo

Wordle, a popular online word game, has round 3 million gamers throughout the globe, 2 308 attainable solutions, and 12 545 allowed guesses. Impressed by this profitable sport, Mailmodo created Wordlemail to let customers play Wordle instantly of their e mail.

After subscribing to Wordlemail, you’ll obtain a brand new Wordle each day. There isn’t a must comply with any hyperlinks or go to third-party web sites — you’ll be able to play proper in your inbox.

(Supply: E-mail from Mailmodo)

By the best way, if you wish to slender down the attainable reply, the best starting word is SALET (which suggests a lightweight medieval helmet). Different efficient openings embody phrases like AUDIO, CRATE, SLATE, CRANE, and REAST.

2. Scratch card by Bose

Scratch playing cards generally is a enjoyable and interesting technique to provide reductions to your subscribers. Whether or not you need to promote your seasonal marketing campaign, on-line course, or new merchandise, scratch playing cards will aid you create a buzz of pleasure and anticipation. Persons are curious to find what’s hidden behind these mysterious playing cards, so they’re extra prone to work together along with your emails.

Bose, an audio gear firm, used scratch playing cards in emails as a part of their Black Friday sale. A easy but efficient technique to promote your affords.

(Supply: E-mail from Bose)

3. Quiz by Skillshare 

Quizzes could make your emails extra personalised and helpful to your subscribers. Take into consideration questions related to your model and clients to inspire them to learn your e mail to the top. 

Skillshare used a quiz to assist customers get class suggestions based mostly on their temper. I answered three multiple-choice questions and acquired three lessons to select from (fairly related, to be trustworthy).

(Supply: E-mail from Skillshare)

Apart from entertaining your viewers and selling your merchandise, quizzes generally is a implausible device to encourage cross-channel engagement. After taking a quiz by Skillshare, I acquired redirected to their web site to select one of many advisable lessons.

Gamified Training to Engage Your Audience

(Supply: Skillshare)

4. Slot machine by Pizza Hut

Immediate rewards, an opportunity to hit the jackpot, and an adrenaline rush — that’s all about slot machines which are extremely addictive. No worries, slot machines in emails are safe-to-use :). Allow your clients to drag the lever and win their low cost, free transport, or a present card — the selection is yours. 

Pizza Hut let subscribers use a slot machine to win 10 to 50% off their subsequent on-line order.

Email Marketing Gamification Examples for Customer Retention

(Supply: E-mail from Pizza Hut)

5. Spin to win by MAC Cosmetics 

A wheel of fortune is among the hottest but partaking sport mechanics for emails. You’ll be able to provide reductions, certificates, free transport, product samples from a brand new assortment unavailable to the general public, and so on. Your subscribers should click on a single button and wait for his or her prize to look. Add a “Attempt once more” slot to ignite a way of curiosity and competitors.

On this instance, MAC Cosmetics affords clients to spin the wheel and get an opportunity to win as much as 30% off sitewide.

(Supply: E-mail from MAC Cosmetics)

6. Guide riddles by Penguin Random Home

Get your merchandise an emoji makeover! Whether or not you promote books, garments, data merchandise, or perhaps a service, you should use such riddles to entertain your viewers and supply rewards for the proper solutions. Simply ask clients to guess phrases, phrases, or product names from the emojis (do not forget that they need to be associated to your organization and the merchandise you provide). 

Penguin Random Home requested subscribers to guess essentially the most famend books based mostly on the emojis. It’s a tremendous technique to let clients have enjoyable, proper? 🙂

(Supply: E-mail from Penguin Random Home)

7. Predictions by Stripo

Who doesn’t love good predictions? Inform your subscribers what the upcoming month, season, or yr will convey them, and do it in a enjoyable manner. In our e mail, we supplied recipients to click on the aspect they like essentially the most and get a humorous prediction together with a useful hyperlink to meet it.

(Supply: Stripo template)

Wrapping up

E-mail gamification can entertain recipients, increase open charges, and improve buyer engagement. From scratch playing cards and quizzes to riddles and wheels of fortune, video games are a wonderful device to create a way of accomplishment and make individuals wait on your emails.

Be a part of Stripo to create distinctive gamified emails

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