January 28, 2023


Technology Room

The variations between Google Analytics 4 (GA4) versus Common Analytics (UA)

3 min read

For these of you which might be used to Common Analytics (UA) you’ll have seen that Google Analytics 4 (GA4) is radically totally different.

Google Analytics 4 works very otherwise from its predecessor. Though it comes with many new options, it has additionally suffered some criticism for perceived bugs and lacking some options from Common Analytics. This weblog will discuss the primary key variations between Google Analytics 4 and Common Analytics.

When will Common Analytics be deprecated?

Google has introduced that Common Analytics will cease processing hits on July 1st, 2023 for normal UA properties.

Totally different Measuring Fashions

There are vital variations between how interactions are captured in Common Analytics and Google Analytics 4.

Common Analytics makes use of a session/pageview measurement, whereas Google Analytics 4 makes use of an occasion/parameter mannequin. Interactions are recorded as occasions. Subsequently all Common Analytics hit varieties change into occasions in Google Analytics 4.

You will need to be aware that occasions aren’t a brand new factor when it comes to Google Analytics. Additionally they appeared in Common Analytics. In Common Analytics every occasion would have an related class, motion, and label. These not exist in Google Analytics 4. The occasions in Google Analytics 4 have occasion parameters which might be further items of details about the motion (occasion) a person took. Numerous the occasion parameters are despatched routinely, similar to page_title. There may be the choice so as to add further occasions when wanted.

As the info fashions are very totally different in Google Analytics 4 in comparison with Common Analytics, Google recommends that you simply implement new logic when organising Google Analytics 4.

Removing of Month-to-month Hit Limits

Common Analytics had a month-to-month restrict of 10 million hits. With Google Analytics 4 we have now seen the removing of month-to-month hit limits. Google Analytics 4 does have a restrict on the variety of totally different occasions that may be captured (500).

Free Connection to BigQuery

Lastly now you can have a free connection to BigQuery. Beforehand solely GA360 clients have been capable of entry BigQuery freed from cost, and this was a serious distinction between the free and paid variations of Google Analytics.

You probably have not used BigQuery earlier than you need to strive it out because it allows very giant and complicated information units to be queried extraordinarily swiftly. By utilizing Huge Question it takes the info out of Google Analytics and lets you offers you the flexibility to analyse it with out the difficulty of sampling.

Last Ideas

As may be seen from the above there are loads of variations between Google Analytics 4 and Common Analytics. Right here at Koozai we advocate that you simply perceive it absolutely earlier than you turn over fully. We additionally advocate creating a brand new property to run alongside Common Analytics. If you want to search out out extra about Google Analytics 4 take a look at our newbie’s information to GA4.

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