January 28, 2023


Technology Room

WordPress Multisite for Multi Location Companies

5 min read

WordPress Multisite is a improbable selection for multi-location web sites. It permits places to handle their content material and offers management of all properties from a centralized location.

What’s WordPress Multisite?

Multisite is a function of WordPress that enables a number of websites to share a single WordPress set up. Consequently, a community of two to 1000’s of internet sites could be operated with a single multisite occasion.

Earlier than the introduction of this function, web sites every had their very own WordPress set up. Consequently, web site directors needed to log into every website individually to handle themes and plugins, set up updates, and handle content material. This state of affairs makes administration a frightening job.What is WordPress Multisite

With WordPress Multisite, all websites are listed in a single dashboard with one-click entry to entry the dashboards to location websites in lots of instances. Themes and plugins are shared with the complete community. The database can also be shared, which makes retrieving information between websites a strong device. Because the database is shared, consumer accounts are shared between the community, which means they don’t have to be created for every web site as was beforehand required.

Multisite Execs and Cons

Every website within the multisite community shares the identical database, plugins, and themes. A shared database makes it simple to share information throughout web sites.

For instance, somebody can simply add consumer accounts to a number of websites moderately than re-creating the consumer once more on every website. Sadly, this function additionally signifies that if one web site is compromised it opens up vulnerabilities for different websites on the community.

Plugin information could be shared amongst all web sites if they’re community enabled or turned off individually on a per-site foundation. For instance, if settings are the identical on all web sites, this could possibly be arrange as a community settings web page to permit settings to be put in as soon as moderately than a whole bunch (or 1000’s) of instances on every website. It additionally permits the pliability of overriding community default plugin settings on a per-site foundation if appropriately engineered.


Listed here are some issues that make multisite a fantastic selection:

  • The database is shared between all web sites, making administration a breeze.
  • Customers are shared between all websites within the community, permitting for a single login for website administration.
  • The codebase is shared between websites, permitting for cohesive design, construction, and consumer expertise on all web sites (if desired).
  • Plugin, theme, and WordPress core updates are a lot simpler on multisite than on a one-by-one foundation of single WordPress installations. This replace course of makes it simpler to decrease safety threats.
  • Through the use of built-in strategies, information could be retrieved from websites inside the multisite community. With particular person websites, unifying data from a number of sources might require complicated APIs to retrieve essential information.
  • Websites could be simply cloned and stood up in the event that they share comparable settings.
  • Multi-Language web sites are simply maintained by means of a multisite construction and multi-language plugins.
  • All websites could be backed up at one time.
  • Visitors could be simply funneled between websites within the community, bettering search engine marketing worth.


With the professionals of multisite, there are some caveats:

  • If one website within the community is hacked, all websites on the community are weak.
  • An error in a shared plugin or theme can deliver down all websites on the WordPress community.
  • It might probably take numerous work to scale infrastructure to assist many websites. Selecting an company with multisite expertise is crucial to your success. We accomplice with internet hosting suppliers which might be optimized for these setups.
  • Not all WordPress plugins assist multisite.
  • Particular person website directors can’t set up plugins and themes. Set up can solely be accomplished on the community stage.
  • Massive site visitors spikes to at least one web site will have an effect on the opposite websites on the set up. That is additionally true of shared internet hosting, even in single-install environments.
  • Restoring a backup from a complete community to a person website inside a community could be complicated.

Multisite Greatest Practices

Able to make the change to multisite? Nice! There are some finest practices that it’s best to take note for your online business when making your choices:

  • A number of plugins that present the identical performance shouldn’t be put in. For instance, one plugin for contact type assist needs to be put in moderately than a number of.
  • Correct consumer permission ranges needs to be thought of. Given all websites share the identical database, restrict which customers have admin and community admin entry to attenuate threat to your web sites.
  • Server entry ought to solely be granted to these skilled with multisite, as introducing an error can deliver down all websites, and eradicating a network-activated plugin can take away a chunk of performance from all web sites.
  • Multisite shouldn’t be used for unrelated web sites that use completely different codebases, plugins, and information. This use introduces threat to the complete community. This state of affairs can be finest dealt with with single installs and working a administration platform reminiscent of ManageWP to handle these.

Multisite Use Instances

One of the in style use instances for multisite we’re conscious of is multi-location franchise web sites. Every franchise location has its web site. This singularity permits a location listing on the company web site to dynamically show information from every location moderately than populate an inventory of places manually and hyperlink to these web sites.

One other state of affairs is pulling in weblog articles from a company web site on location web sites. For instance, Location A has a providers web page for, let’s say, electrical. The company weblog has many articles about electrical work. The articles on the company web site could be queried on the Location A web page to hyperlink again to the company web site. This linking improves site visitors on the company web site in addition to enhances search engine marketing.

Multisite Use Cases

Shared location APIs could be arrange shortly with built-in strategies in WordPress. This technique prevents the necessity to question a number of web site endpoints to combination information in a centralized location. APIs like this are used to energy our location finder elements.

Shared elements can be utilized throughout websites. These elements can dynamically populate information reminiscent of location title, handle, and hours to present a cohesive expertise. Knowledge could be accessed network-wide with ease. With a shared default theme, branding is constant. Totally different manufacturers underneath a single company umbrella also can make the most of multisite. Every website can use the identical theme and swap out logos, colours, typography, and content material to suit model pointers and goal the suitable viewers.

Wrapping Up

WordPress Multisite may be very advantageous to multi-location franchise companies. It simplifies the administration of a number of web sites right into a single dashboard. It reduces upkeep burden and might enhance safety over single-install web sites by dashing up the replace course of. As well as, information could be simply aggregated and queried in multisite to allow highly effective elements like location finders to be constructed.

If you’re prepared to enhance your multi-location expertise by shifting over to a WordPress Multisite community, contact us as we speak!

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